What is “custom”?
Originality • Creative Process • Optimal Dimension
In the modern world of furniture, the word “custom” can be applied to choosing a finish or fabric from a limited palette selection for an item which is still mass-produced in a factory. Although a fine choice for many, this isn’t truly custom furniture.
A craftsman is approached with an idea. This individual spends hours conceiving, designing and engineering
a project. Sketches, phone calls and meetings, dozens of solid wood and fine veneers to choose from, sample finish boards…too dark, too red…aaah-that’s it! And that’s just the beginning…
Ordering and purchasing the materials, milling the rough wood, cutting out the pieces, engineering joinery that will last, pre-assembly, gluing, clamping, planing, sanding, detail work (carving, turning, inlay, veneering), sanding again, layers of finish needing to dry and re-sand before the next layer, installing hardware if needed for doors and drawers, then final assembly. After many days, often weeks of physically demanding and mentally challenging handiwork, and fussing over details as any serious artisan would… a unique piece of furniture is born.
…Now that’s custom!